What are the emerging roles in digital marketing?
Category : Blog
Written by Mischa McInerney
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The digital marketing landscape is constantly evolving, driven by advancements in technology and shifting consumer behaviors. As businesses adapt to these changes, new roles emerge to help them stay ahead of the competition. In this article, we will explore the top emerging roles in digital marketing that will shape the future of online success.
1. Digital Marketing Manager
The Digital Marketing Manager is the architect behind a company’s digital presence, focusing on the big picture and crafting the roadmap for online success. They act as the bridge between business goals and the tactical execution of digital marketing strategies, ensuring that all marketing efforts align with the company’s overall objectives.
Salary: ₹8-15 lakhs per annum
2. SEO Specialist
An SEO Specialist is responsible for optimizing a website’s visibility on search engines. This role involves keyword research, on-page and off-page optimization, and monitoring search engine rankings.
Salary: ₹3-8 lakhs per annum
3. Content Marketing Strategist
A Content Marketing Strategist focuses on creating and distributing valuable and engaging content to attract and retain customers. They develop content strategies, manage editorial calendars, and analyze content performance.
Salary: ₹4-9 lakhs per annum
4. Social Media Manager
A Social Media Manager creates and implements social media marketing strategies to engage and convert audiences. This role involves managing social media campaigns, creating content, and analyzing performance metrics.
Salary: ₹4-8 lakhs per annum
5. PPC Specialist
A PPC Specialist develops and implements pay-per-click advertising campaigns to drive conversions and revenue. This role involves managing ad budgets, creating ad copy, and analyzing campaign performance.
Salary: ₹4-8 lakhs per annum
6. Email Marketing Specialist
An Email Marketing Specialist develops and implements email marketing campaigns to engage and convert audiences. This role involves creating email content, managing email lists, and analyzing campaign performance.
Salary: ₹4-8 lakhs per annum
7. Web Analytics Expert
A Web Analytics Expert analyzes website data to optimize user experience and improve conversion rates. This role involves monitoring website metrics, identifying trends, and implementing data-driven strategies.
Salary: ₹4-8 lakhs per annum
8. E-commerce Manager
An E-commerce Manager oversees e-commerce operations, including product management, inventory management, and customer service. This role involves managing e-commerce campaigns, analyzing sales data, and optimizing the online shopping experience.
Salary: ₹4-8 lakhs per annum
9. Conversion Rate Optimizer
A Conversion Rate Optimizer focuses on improving the percentage of website visitors who take desired actions, such as making a purchase or filling out a form. This role involves conducting A/B tests, analyzing user behavior, and optimizing landing pages.
Salary: ₹4-9 lakhs per annum
10. Mobile Marketing Specialist
A Mobile Marketing Specialist develops and implements marketing strategies targeted specifically at mobile users. This role involves optimizing mobile campaigns, creating mobile-friendly content, and analyzing mobile marketing metrics.
Salary: ₹4-8 lakhs per annum
11. Online Reputation Manager
An Online Reputation Manager monitors and maintains a company’s online reputation across various digital channels. This role involves managing online reviews, responding to customer feedback, and implementing strategies to enhance brand perception.
Salary: ₹4-9 lakhs per annum
12. Influencer Marketing Specialist
An Influencer Marketing Specialist collaborates with influencers to promote products or services. This role involves identifying suitable influencers, managing influencer campaigns, and tracking campaign performance.
Salary: ₹4-8 lakhs per annum
13. Video Marketing Expert
A Video Marketing Expert creates and implements video marketing strategies to engage and convert audiences. This role involves producing video content, optimizing videos for search engines, and analyzing video performance metrics.
Salary: ₹4-9 lakhs per annum
14. Affiliate Marketing Manager
An Affiliate Marketing Manager oversees affiliate marketing programs, where affiliates promote a company’s products or services in exchange for a commission. This role involves recruiting and managing affiliates, monitoring campaign performance, and optimizing affiliate marketing strategies.
Salary: ₹4-8 lakhs per annum
15. Growth Hacker
A Growth Hacker is a versatile professional who uses data-driven insights to drive business growth through digital marketing strategies. This role involves analyzing data, identifying opportunities, and implementing experiments to optimize marketing efforts.
Salary: ₹4-9 lakhs per annum
Conclusion
The future of digital marketing is shaped by emerging trends and roles that require professionals to stay updated with the latest tools and strategies. By understanding these roles and the skills required to excel in them, businesses can position themselves for success in the ever-evolving digital landscape.
