Objective: Identify high-intent keywords.
Scenario: A digital marketing institute wants more organic leads
Do keyword research using:
Google Keyword Planner
Google Suggest
Find:
10 short-tail keywords
10 long-tail keywords
Identify:
Search intent (informational / transactional)
Select primary & secondary keywords.
Keyword list
Intent classification
Objective: Optimize a web page for ranking
Write:
SEO title (60 characters)
Meta description (160 characters)
Create:
H1, H2, H3 tags
Optimize:
URL structure
Image alt text
Keyword placement strategy.
Optimized meta tags
On-page SEO checklist
Objective: Create SEO-friendly content
Scenario: A blog post targeting “SEO tips for beginners”
Write blog outline with headings.
Use:
Keywords naturally
Internal links
Add FAQ section.
Suggest CTA placement.
Blog outline
Content optimization plan
Objective: Improve crawlability & indexing
Explain:
XML sitemap
Robots.txt
Check:
Website speed
Mobile friendliness
Identify:
Broken links
Duplicate content
Core Web Vitals explanation.
Technical SEO checklist
Issue & fix report
Objective: Build website authority
Explain backlinks.
List:
5 white-hat link building techniques
Difference between:
Do-follow & No-follow links
Create a backlink strategy.
Link building plan
Off-page checklist
Objective: Rank for local searches
Scenario: A local salon wants more customers
Optimize Google Business Profile.
Add:
NAP consistency
Categories
Local keyword research.
Review generation strategy.
Local SEO checklist
GBP optimization plan
Objective: Find & fix SEO issues
Perform complete SEO audit.
Identify:
On-page issues
Technical issues
Competitor analysis.
Priority fix list.
Audit report
SEO action plan
Objective: Measure SEO performance
Define SEO KPIs.
Create:
Monthly SEO report format
Track:
Keyword ranking
Organic traffic
Suggest next-month strategy.