Welcome to Our dIGITAL mARKETING
14
Lessons
4
Videos
All
Skill Level
28h
Duration
English
Language
Lets Start
Explore Digital Sea
Welcome to the exciting world of Digital Marketing! Our comprehensive course in Digital Marketing empowers you with the essential skills and knowledge to thrive in the ever-evolving online digital world. This course is the ultimate solution for business professionals and career enthusiastic looking to expand their marketing expertise or aspiring marketers eager to kickstart their careers. It’s the perfect gateway to success!
Overview
Our Digital Marketing course is a hands-on, practical program covering basic fundamental concepts, proven strategies, and essential tools used in the digital marketing industry. Throughout the course, you will learn how to create effective online marketing campaigns, optimize websites for search engines, harness the power of social media, and leverage various digital channels to reach your target audience.
Completing this course will help you:
- Become a Digital Marketing Expert
- Build Effective Marketing Campaigns
- Master Search Engine Optimization (SEO)
- Improve Return on Investment (ROI)
Who is the course for?
- Marketing professionals seeking to enhance their digital marketing skills
- Business owners and entrepreneurs looking to expand their online presence
- Anyone with a passion for digital marketing and a willingness to learn
- Aspiring marketers and recent graduates interested in pursuing a career in digital marketing
Learning Path
- Understanding the digital marketing landscape
- Evolution and significance of digital marketing
- Identifying digital marketing channels and their relevance
- Fundamentals of website creation and design
- Website architecture and navigation
- Mobile-responsive design
- Conversion rate optimization (CRO) techniques
- On-page and off-page SEO techniques
- Keyword research and analysis
- Link-building strategies
- SEO tools and analytics
- Google Ads (formerly Google AdWords) setup and management
- Keyword research and ad creation
- Bid management and budget allocation
- Performance tracking and optimization
- Creating engaging social media content
- Building and managing social media communities
- Paid social media advertising (Facebook, Instagram, LinkedIn, etc.)
- Social media analytics and reporting
- Building an email marketing strategy
- Crafting effective email campaigns
- Email automation and segmentation
- Monitoring email campaign performance
- Understanding the role of content in digital marketing
- Content ideation and creation
- Content promotion and distribution
- Content marketing metrics and analysis
- Attracting and converting leads through the inbound methodology
- Lead generation and lead nurturing techniques
- Customer journey mapping
- Marketing automation tools
- Introduction to digital marketing analytics
- Key performance indicators (KPIs) and metrics
- Google Analytics setup and reporting
- Data-driven decision making
- Developing a comprehensive digital marketing strategy
- Integrating various digital marketing channels
- Budget allocation and resource planning
- Case studies and real-world examples
- Search, Display ads practical
- Advanced Bid management and budget allocation
- Performance tracking and optimisation
- Google Ads Certification Preparation
- Targeting and audience segmentation
- Ad creative and copywriting best practices
- Performance monitoring and A/B testing
- Facebook Ads Certification Preparation
- Principles of graphic design for social media
- Tools for creating eye-catching visuals
- Designing engaging social media posts and ads
- Identifying and analyzing marketing challenges
- Developing creative and effective solutions
- Strategies for overcoming common digital marketing hurdles
Why Choose Our Digital Marketing Course:
- Expert Instructors: Our instructors are seasoned professionals with extensive experience in the digital marketing industry.
- Practical Approach: We focus on hands-on learning and real-world applications to ensure you can immediately apply what you learn.
- Industry-Relevant Curriculum: Our course content is regularly updated to align with the latest industry trends and best practices.
- Certifications: Prepare for Google Ads and Facebook Ads certifications, which can boost your credentials and employability.
- Comprehensive Skill Set: From technical SEO to creative graphic design, you’ll graduate with a well-rounded
Get First-Class Training Today!
You can train with the best of them without having to leave your home or office. What’s more exciting is that we even provide you with internship and job training.
Bring Action to Your Brand! Learn, Upgrade and be the Best
- 100% Placement Assistance
- Practical Sessions
- 50+ hours of Live Learning
- 50+ hours of Video Content
- 1-on-1 Mentoring Sessions
- 20+ Industry Tools Mastery
- Resume & Interview Training
- 8 Brand Projects
- 0% EMI Option Available
