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Content Writing Assignments

Assignment 1: Blog Writing (SEO-Based)

Objective: Create an SEO-friendly blog post.

Topic: Benefits of Digital Marketing for Small Businesses

Tasks for Students:

  1. Write a 800–1,000 word blog.

  2. Use:

    • H1, H2, H3 headings

    • Keywords naturally

  3. Add:

    • Internal link suggestion

    • CTA at the end

  4. Optimize meta title & description.

Deliverables:

  • Blog article

  • Meta tags

Assignment 2: Social Media Caption Writing

Objective: Write engaging social media captions.

Scenario: An online course promotion

Tasks for Students:

  1. Write:

    • 5 Instagram captions

    • 3 LinkedIn captions

  2. Use:

    • Emojis (where relevant)

    • CTA

  3. Hashtag strategy.

Deliverables:

  • Caption set

  • Hashtag list

Assignment 3: Ad Copywriting Assignment

Objective: Write high-converting ad copy

Scenario: Facebook & Google Ads for a fitness program

Tasks for Students:

  1. Write:

    • 3 Facebook ad primary texts

    • 5 Google ad headlines

  2. Write:

    • 3 ad descriptions

  3. CTA variations.

Deliverables:

  • Ad copies

  • CTA list

Assignment 4: Landing Page Copywriting

Objective: Write copy that converts.

Scenario: Lead generation landing page

Tasks for Students:

  1. Write:

    • Headline

    • Sub-headline

    • Benefit bullets

  2. Form CTA text.

  3. Trust elements copy.

Deliverables:

  • Landing page copy

  • Conversion explanation