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Email Marketing Campaign Assignments

Assignment 1: Welcome Email

Objective: Create a strong first impression

Scenario:  User signs up for a newsletter

Tasks for Students:

  1. Write a welcome email.

  2. Introduce brand & value.

  3. Add CTA (Read Blog / Download Guide).

  4. Keep friendly tone.

Deliverables:

  • Welcome email copy

Assignment 2: Promotional Email Writing

Objective: Drive sales through email

Scenario:  An online course launch

Tasks for Students:

  1. Write:

    • 2 promotional emails

  2. Add:

    • Offer details

    • Urgency elements

  3. CTA button text.

  4. Subject line A/B testing.

Deliverables:

  • Promo emails

  • Subject line variations

Assignment 3: Sales Cold Email Writing

Objective: Get replies from prospects

Scenario: Cold email to offer SEO services

Tasks for Students:

  1. Write a personalized cold email.

  2. Focus on pain points.

  3. Keep email under 120 words.

  4. Add non-pushy CTA.

Deliverables:

  • Cold email copy

Assignment 4: Email Subject Line Writing

Objective: Improve open rates

Tasks for Students:

  1. Write:

    • 10 subject lines for promotions

  2. Use:

    • Curiosity

    • Urgency

    • Personalization

  3. Avoid spam words.

Deliverables:

  • Subject line list