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Facebook Ads Campaign Assignments

Assignment 1: Brand Awareness Campaign

Objective: Brand Awareness

Scenario: A new café has opened in the city and wants people to know about its brand.

Tasks for Students:

1. Choose Brand Awareness as the campaign objective.
2. Define target audience (location, age, interests).
3. Create:

  • 1 Primary text

  • 1 Headline

  • 1 Description

4. Select placements.
5. Set daily budget (₹300–₹500).
6. Explain why this objective is chosen.

Deliverables:

  • Campaign setup screenshots (or written steps)

  • Ad copy

  • Audience targeting explanation

Assignment 2: Lead Generation Campaign

Objective: Lead Generation

Scenario: An online digital marketing institute wants student enquiries for a free demo class

Tasks for Students:

1. Select Lead Generation objective.
2. Create a lead form with:

  • Name

  • Email

  • Phone Number

3. Design:

  • 1 ad creative idea (image/video concept)

  • 2 ad copies (short + long)

4. Define interest-based targeting.
5. Add CTA: Sign Up / Learn More.

Deliverables:

  • Lead form questions

  • Ad copy

  • Targeting strategy

Assignment 3: Traffic Campaign

Objective: Traffic

Scenario: A blog website wants to increase traffic to an article titled “10 Digital Marketing Tips for Small Businesses”

Tasks for Students:

1. Choose Traffic objective.
2. Decide between website or landing page traffic.
3. Create:

  • 1 scroll-stopping hook line

  • 1 headline

4. Select device targeting (mobile/desktop).
5. Explain optimization for link clicks vs landing page views.

Deliverables:

  • Ad copy

  • URL strategy

  • Audience targeting logic

Assignment 4: Engagement Campaign

Objective: Post Engagement

Scenario: A personal brand (marketing coach) wants to increase likes, comments, and shares on an Instagram post

Tasks for Students:

1. Select Engagement objective.
2. Pick a post (educational/reel/carousel).
3. Write:

  • 1 engagement-focused caption

  • 3 CTA comments (e.g., “Comment YES”)

4. Choose placements.
5. Explain why engagement campaigns are useful.

Deliverables:

  • Caption & CTAs

  • Target audience

  • Campaign objective explanation

Assignment 5: Sales / Conversion Campaign

Objective: Sales (Conversions)

Scenario: An eCommerce store selling wireless earbuds wants online sales

Tasks for Students:

1. Select Sales objective.
2. Explain Facebook Pixel requirement.
3. Create:

  • 1 product-focused ad copy

  • 1 offer-based headline

4. Define custom & lookalike audience ideas.
5. Budget allocation & expected results.

Deliverables:

  • Funnel explanation (cold → warm → hot audience)

  • Ad copy

  • Optimization strategy