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Digital Marketing Course Highlights

PRACTICAL TRAINING

Get the practical training you need to reach your digital marketing goals with the experts at Digital Shark Institute .With our wide range of courses ,you'll find an expert tutor that fits your needs.

100% PLACEMENT ASSISTANCE

Get your dream digital marketing career with Digital Shark and our team of experienced trainers. We offer extensive courses with 100% placement assistance. Visit our website to learn more!

LIVE CLASSES

Learn digital marketing from experts and professionals at the Digital Shark Institute. Join our live classes and webinars to gain deeper insights into the world of digital marketing!

MULTIPLE PROJECTS

Our training covers various digital marketing live projects and can guarantee you will walk away with the skills to succeed! Sign up today!

INTERACTIVE SESSIONS

Enhance your digital marketing skills with interactive sessions from Digital Shark Training Institute, where you can ask your questions and get answers from experts.

INTERNATIONAL PROJECTS

A unique opportunity to build your skillset and broaden your horizons with international digital marketing projects. Join our training institute now.

Digital Marketing Course Key Highlights

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DIGITAL MARKETING

Build your career or develop the skills you need to break  through your carrer goals and make a real difference in todays competitive workforce.Check out our cutting-edge training programs.

SEO & BACKLINKS

Our team of SEO experts will develop you to identify opportunities, attract more visitors and create high-quality backlinks from reputable sources by implementing the best practices. Be the holder of supe- rior knowledge of SEO & SEO tools.

MARKETING ANALYSIS

We help you understand and develop business plans on how to run a success- ful company. You will be capable and an expert on conducting your own Marketing analysis and even formulate strategies for campaigns and initiatives.

CONTENT MARKETING

Our experts will establish your expertise, promote brand awareness and keep people top of mind for what you sell. We teach the best way to attract and retain strategy with your content.

SOCIAL MEDIA MARKETING

The power of social media networks can be a great way to enhance your market- ing and branding. The click of your thumb is what changes the game, and you utilize the power of these sites and harness them to fulfil your goals.

INTERFACE DESIGN

Create eye catching and engaging User Interface Design like never before. Master multiple software will help further establish yourself in this competitive industry and allow for more creativity when de- signing!

Digital Marketing Course Content Details

Under this, we covered topics such as what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to the various digital marketing platforms, etc. will be taught. The purpose of this module is to give you an idea of what digital marketing actually is. It would give you an insight into the various aspects related to this field. Thus, get started with an overview before you move on to the advanced topics. A sort of warm-up before the actual workout!

  1. What are Search Engines and Basics?
  2. HTML Basics.
  3. On Page Optimization.
  4. Off Page Optimization.
  5. Essentials of good website designing & Much More.
  1. Content Marketing Overview and Strategy
  2. Content Marketing Channels
  3. Creating Content
  4. Content Strategy & Challenges
  5. Image Marketing
  6. Video Marketing
  7. Measuring Results
  1. What is Website?- Understanding website
  2. How to register Site & Hosting of site?
  3. Domain Extensions
  1. Web Page Creation
  2. WordPress Themes, Widgets, Plugins
  3. Contact Forms, Sliders, Elementor
  1. Blogs Vs Website
  2. How to write blogs for website
  3. How to select topics for blog writing
  4. AI tools for Blog writing
  1. Introduction
  2. Navigating Google Analytics
  3. Sessions
  4. Users
  5. Traffic Source
  6. Content
  7. Real Time Visitors
  8. Bounce Rate%
  9. Customization
  10. Reports
  11. Actionable Insights
  1. Traffic Reports
  2. Events Tracking
  3. Customization Reports
  4. Actionable Insights
  5. Making Better Decisions
  6. Comparision Reports
  1. Website Performance
  2. Url Inspection
  3. Accelerated Mobile Pages
  4. Google index
  5. Crawl
  6. Security issues
  7. Search Analytics
  8. Links to your Site
  9. Internal Links
  10. Manual Actions
  1. What is voice engine optimization?
  2. How do you implement voice search optimization?
  3. Why you should optimize your website for voice search?
  1. Introduction to Ecommerce SEO
  2. What is e-commerce SEO?
  3. How Online Stores Can Drive Organic Traffic
  1. What is Local SEO
  2. Importance of Local SEO
  3. Submission to Google My Business
  4. Completing the Profile
  5. Local SEO Ranking Signals
  6. Local SEO Negative Signals
  7. Citations and Local
  8. Submissions
  1. What is Social Media?
  2. How social media help Business?
  3. Establishing your online identity.
  4. Engaging your Audience.
  5. How to use Groups, Forums, etc.
  1. How can Facebook be used to aid my business?
  2. Developing a useful Company / fan Page
  3. Establishing your online identity.
  4. Engaging your Audience, Types of posts, post scheduling
  5. How to create & use Groups
  6. Importance of Hashtags & how to use them
  1. Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies.
  2. How to use Twitter
  3. What are hashtags, Lists
  4. Twitter Tools
  5. Popular Twitter Campiagns
  1. Your Profile: Building quality connections & getting recommendations from others
  2. How to use Groups-drive traffic with news & discussions
  3. How to create LinkedIn Company Page & Groups
  4. Engaging your Audience.
  1. How to create YouTube channel
  2. Youtube Keyword Research
  3. Publish a High Retention Video
  4. YouTube ranking factors
  5. YouTube Video Optimization
  6. Promote Your Video
  7. Use of playlists
  8. YouTube AdSense
  9. How to create Creator Studio in YouTube & Verify Your Channel
  10. Increase Your Profitability Through YouTube Channel
  11. Linking Google AdSense & YouTube AdSense
  1. YouTube Keyword Research
  2. Publish a High Retention Video
  3. YouTube Ranking Factors
  4. YouTube Video Optimization
  1. YouTube channel monetization policies
  2. How Does YouTube Monetization Work?
  3. YouTube monetization requirements
  1. What are the main types of social media tools?
  2. Top Social Media Tools You Need to Use
  3. Tools used for Social Media Management
  1. What is Social Media Automation?
  2. Social Media Automation/ Management Tool
  3. Buffer/ Hootsuite/ Postcron
  4. Setup Connection with Facebook, Twitter, Linkedin, Instagram, Etc.
  5. Add/ Remove Profiles in Tools
  6. Post Scheduling in Tools
  7. Performance Analysis
  1. How to create Business Manager Accounts
  2. What is Account, Campaign, Ad Sets, Ad Copy
  3. How to Create Campaigns on Facebook
  4. What is Budget & Bidding
  5. Difference Between Reach & Impressions
  6. Different Objectives for campaigns
  7. Types of Ads, placements
  8. Facebook Retargeting
  1. Text Ads and Guidelines
  2. Image Ad Formats and Guidelines
  3. Landing Page Optimization
  4. Performance Metrics: CTR, Avg. Position, Search Term
  5. Report, Segment Data Analysis, Impression Shares
  6. AdWords Policies, Ad Extensions
  7. CPC, vCPM, ECPC, CPA, CPV Bidding
  8. Dynamic Search Campaign, Call Only Campaigns
  9. Targeting Options- Target & Bid, Bid Only, Placements,
  10. Keywords, Topics, Contextual Targeting
  1. How to create Campaign Manager Account
  2. What is Account, Campaign Groups, Campaigns
  3. Objectives for Campaigns
  4. Bidding Strategies
  5. Detail Targeting
  6. Advanced Audience Targeting
  7. Ad Format
  8. Conversion Tracking
  9.  
  1. How to run Video Ads?
  2. Types of Video Ads:
  3. Skippable in Stream Ads
  4. Non Skippable in stream Ads
  5. Bumper Ads
  6. Bidding Strategies for Video Ads
  1. Ad-Words Account Setup
  2. Creating Ad-Words Account
  3. Ad-Words Dash Board
  4. Billing in Ad-Words
  5. Creating First Campaign
  6. Understanding purpose of Campaign
  7. Account Limits in Ad-Words
  8. Location and Language Settings
  9. Networks and Devices
  10. Bidding and Budget
  11. Schedule: Start date, end date, ad scheduling
  12. Ad delivery: Ad rotation, frequency capping
  13. Ad groups and Keywords
  1. Text Ads and Guidelines
  2. Landing Page Optimization
  3. Performance Metrics: CTR, Avg. Position, Search Term
  4. Report, Segment Data Analysis, Impression Shares
  5. AdWords Policies, Ad Extensions
  6. CPC bidding
  7. Types of Keywords: Exact, Broad, Phrase
  8. Bids & Budget
  9. How to create Text ads
  1. Image Ad Formats and Guidelines
  2. Targeting Methods: Keywords, Topics, Placement Targeting
  3. Performance Metrics: CPM, vCPM, Budget
  4. Report, Segment Data Analysis, Impression Shares
  5. Frequency Capping
  6. Automated rules
  7. Target Audience Strategies
  1. How to Video Ads
  2. Types of Video Ads
  3. Skippable in stream ads
  4. Non-skippable in stream ads
  5. Bumper Ads
  6. How to link Google AdWords Account to YouTube Channel
  7.  
  1. What are Discovery Ads
  2. How to Create Discovery Ads
  3. Bidding Strategies
  4. How to track conversions
  1. Different Bidding Strategies in Google AdWords
  2. CPC bidding, CPM bidding, CPV bidding
  3. How to calculate CTR
  4. What are impressions, impression shares
  1. Why Lead Generation Is Important?
  2. Understanding the Landing Page
  3. Understanding Thank You Page
  4. Landing Page Vs. Website
  5. Best Practices to Create Landing Page
  6. Best Practices to Create Thank You Page
  7. What Is A/B Testing?
  8. How to Do A/B Testing?
  9. Converting Leads into Sale
  10. Understanding Lead Funnel
  1. Introduction to Conversion Optimization
  2. Conversion Planning
  3. Landing Page Optimization
  1. What is conversion
  2. Implementing conversion tracking
  3. Conversion tracking
  4. Remarketing in adwords
  5. Benefits of remarketing strategy
  6. Building remarketing list & custom targets
  7. Creating remarketing campaign

Bringing Action To Brands

Learn The Art Of Expanding & Growing Your Business In A Few Weeks

D’ocean is a digital marketing training institute comprising extremely skilled and accomplished professionals. We will aid you acing your Digital Marketing Journey, and shape your career by making you the best in the industry.

Opportunity to change your ideas into reality.

We are one of the best online institutes for digital marketing where we teach tools and techniques to improve and grow in the field. You get to enrich and enhance your knowledge and experience the world of offline training in online classes through live classes and workshops and interactive sessions.

Best aftermath experience. You are our priority.

Being a part of D’ocean means that you have an ocean of opportunities waiting for you! As a Digital Marketing Training Institute, we provide you with the finest first-hand training along with internships. You experience the best in-job training which will provide you with insights and the expertise you need to up-scale your career and objectives. Be job-ready in weeks!

Who Are We?

About Us

Being a part of D’ocean means that you have an ocean of opportunities waiting for you! As a Digital Marketing Training Institute, we provide you with the finest first-hand training along with internships. You experience the best in-job training which will provide you with insights and the expertise you need to up-scale your career and objectives.

VISION

The DCOEAN wants to be a leader in teaching digital marketing. We want to create a lively place where people learn to use the newest digital tools and methods to succeed online. We help both beginners and experts in marketing by encouraging new ideas, working with people around the world, and following good practices. We’re always improving to make sure our students have what they need to do well in the changing world of digital marketing.

MISSION

Our mission is to empower individuals with the knowledge, skills, and confidence needed to succeed in the ever-evolving realm of digital marketing. Through our comprehensive and innovative courses, we strive to equip our students with practical expertise and relevant insights, enabling them to thrive amidst today’s competitive digital environment. We are dedicated to nurturing a supportive learning atmosphere that fosters creativity, encourages critical thinking, and promotes continuous development. Our goal is to become the leading hub for digital marketing education, offering students the necessary tools to reach their professional aspirations and contribute significantly to the online marketing landscape.

Courses That We Offer

Why Should you Learn From Us?

A pen without a writer is just a useless tool. The power of how to use the platform is in your hands!

With the tools at your disposal, you can be in charge of what’s happening to them! We help you understand their full potential and then take advantages of that. Besides, you get to learn and experience first-hand Paid  Advertisements, Google Trends, and much more.

Connect With Us

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